Conventional thinking on how to discover what Internet audiences are really like, is that declared data is preferable over inferred data. This means that registration pages or surveys that users fill in themselves should be more valuable than what is implied by their actual content engagement and online behavior. However, there are several reasons to doubt this, and I’m going to outline here some of the biggest ones. Continue reading Declared data vs inferred data: Which is more reliable?
Did women and men react the same way to Obama’s State of the Union Address? In many ways, No. The Temnos Lab looked at over a half-million data points to find that out. Continue reading How men and women reacted differently to Obama’s SOTUA
Once you have a dimmer switch for your dining room, odds are you’ll never want to go back to a simple on-off light switch. Why would you want to choose between a brightness suitable for doing a 5,000-piece jigsaw puzzle, or utter darkness? No, you want to adjust the brightness (or dimness) to just the right level. So why should I have to choose between all-on or all-off on the behavioral/demographic profile that companies build to target ads at me? Continue reading We need a dimmer knob for behavioral tracking
If we want to understand the principles at work within the user-driven, blog-centric information explosion of the last several years, we would do well to take a quick history lesson. The main dynamics that are at work are all visible in the make-up of the Talmud.
Continue reading Learning about comments from an ancient source
About 6 months ago I did something crazy — I subscribed to the newspaper. (I mean, on paper! ) Here’s why I’m not crazy.
Has your organization asked itself the right questions about how you track users, or how you benefit from other parties’ tracking of users? Although most top-tier organizations in our industry have already eliminated any traces of Black Hat SEO (the use of unethical methods for enhancing search engine ranking), the same organizations have not probed themselves as deeply with respect to their tracking practices. Continue reading Is your organization ethically tracking users?