Category Archives: Case Study

Untapped content: how user comments expand articles

Here’s a metaphorical statement that tends to stick in your mind: “The targeting canvas is larger than people think.”  Steve Roy, head of marketing at Disqus, said this while telling me that there is good material in the comment section of webpages that is under-appreciated by marketers.  Despite that some news outlets look disparagingly on user comments, I now have numbers to back up Steve’s statement. Continue reading Untapped content: how user comments expand articles

Sneak peek of Temnos Headlines at CM Summit

Although Temnos will be in stealth mode for a while longer, we’re showing a sneak-peek of one of our technology applications at CM Summit next week in New York City. I will reveal some early results of our case study helping Disqus optimize the headlines in their promoted discovery product (well, more like *create* some of the headlines).
Continue reading Sneak peek of Temnos Headlines at CM Summit