Category Archives: Data

Declared data vs inferred data: Which is more reliable?

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Conventional thinking on how to discover what Internet audiences are really like, is that declared data is preferable over inferred data.  This means that registration pages or surveys that users fill in themselves should be more valuable than what is implied by their actual content engagement and online behavior.  However, there are several reasons to doubt this, and I’m going to outline here some of the biggest ones. Continue reading Declared data vs inferred data: Which is more reliable?