Conventional thinking on how to discover what Internet audiences are really like, is that declared data is preferable over inferred data. This means that registration pages or surveys that users fill in themselves should be more valuable than what is implied by their actual content engagement and online behavior. However, there are several reasons to doubt this, and I’m going to outline here some of the biggest ones. Continue reading Declared data vs inferred data: Which is more reliable?
Did women and men react the same way to Obama’s State of the Union Address? In many ways, No. The Temnos Lab looked at over a half-million data points to find that out. Continue reading How men and women reacted differently to Obama’s SOTUA
Here’s a metaphorical statement that tends to stick in your mind: “The targeting canvas is larger than people think.” Steve Roy, head of marketing at Disqus, said this while telling me that there is good material in the comment section of webpages that is under-appreciated by marketers. Despite that some news outlets look disparagingly on user comments, I now have numbers to back up Steve’s statement. Continue reading Untapped content: how user comments expand articles
In case you didn’t know, there are established algorithms out there that will estimate the grade level of any piece of writing in the English language. A couple of them are even embedded in Microsoft Office. Taken singly, they’re very limited in value, but there are some big eye openers to be had by looking at the various grade-level algorithms in combination. Continue reading What? My writing is only 7th or 8th grade? No way!