I received a bit of shoot-the-messenger feedback from my recent three-part series on third-party tracking cookies, wherein I noted that several trends point toward a decrease in cookies over the next few years.
Is there life without third-party cookies? (Part 3 of 3)
With the third-party cookie starting to lose ground in the ad-targeting world, it’s time for a multi-layer approach to audience segmentation that delivers a richer, more satisfying result in the end. I’m talking about getting more meaning out of the content a user is reading right now, rather than “spying” on their entire browsing history with a tracking cookie. Continue reading As cookies get eaten away, what’s next?
Is there life without third-party cookies? (Part 2 of 3)
You hate third-party cookies, I know you do — even if you don’t know what they are. Remember the time you spent 10 seconds checking out a link for a hotel near your brother-in-law in Albuquerque and then for the next ten weeks you were shown ads all around the Web for “Hotels in Albuquerque”? Continue reading 5 reasons third-party cookies are on their way out
Is there life without third-party cookies? (Part 1 of 3)
Conventional wisdom says the cookie is much more valuable than content analysis for telling us who the reader of a web page is. If you dig into the data, you can see that this is just plain wrong. Continue reading Content vs. cookie: Which one tells us more about you?