Tag Archives: contextual targeting

As cookies get eaten away, what’s next?

Is there life without third-party cookies? (Part 3 of 3)
With the third-party cookie starting to lose ground in the ad-targeting world, it’s time for a multi-layer approach to audience segmentation that delivers a richer, more satisfying result in the end. I’m talking about getting more meaning out of the content a user is reading right now, rather than “spying” on their entire browsing history with a tracking cookie. Continue reading As cookies get eaten away, what’s next?